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Content Optimization System (COS): A COS tends to offer similar CMS skills in managing the content of your site but it also has tools designed to optimize this content in order to generate leads for your business. It is through a number of methods such as content customization, e-mail campaigns and SEO that I will explain later. Content Management System (CMS): A CMS is an application designed to allow non-technical users to add and edit content on a website without changing code. A CMS is often used for sites where content is likely to change. They can be used to manage a blog or e-commerce sites, add and manage products. Overview and Benefits of HubSpot COS:
Integration: A CMS allows you to manage the content of your website, but if you want to go further and optimize, for example, your social networking accounts and blog, you will need to use different tools for each one and find a To integrate them manually with your CMS. Time, resources and stress people. Speed: The speed of loading and performance of the website will be largely conservative depending on the CMS you are using. It is statistically proven that a one second delay can cost you about 25 times the amount of dollars you make each day. Impact of SEO: Social and mobile media have a huge influence on SEO today. Google gives priority to fully optimized mobile websites, even if they do not have the best content in the world. In addition, recognition of social media plays an enormous role here. Personalization: More than half of the world's population wants their website to provide the content they want to see, which means they want personalization and it easily get all benefits in HubSpot. Overview and Benefits HubSpot CMS:
Search Engine Optimization (SEO): HubSpot offers an excellent SEO tool that helps you optimize your websites, offers keyword options and ideas on how to optimize your content using keywords. Tools like these help you develop a strategy on how you can find it more easily in the search engines. And how, with the help of keywords, your website improves ranking. Closed loop reports: Using a closed-loop analysis, you can determine what the client or visitor is pointing to and based on those reports, you can adjust your content accordingly. It gives you access to the ranking of the pages, the analysis of the site, the daily traffic number of the site. These reports will let you know what you need to improve and will inform the keywords that you use for your site. And it provides other valuable data. Responsive Web Design: One of the most remarkable components of HubSpot CMS is its ease of use, flexible and tailored to the visitor's devices. The HubSpot design interface is simple but detailed, allowing you to design websites for different mobile devices such as tablets, PDAs, smart phones, PCs, making it easy to integrate with any size or Aspect ratio. Your site will be ready to load easily on any type of device. Easy to use interface: HubSpot CMS offers a unique, hassle-free, intuitive and easy-to-use control that allows you to edit your website, add new blog posts and publish a variety of social media content. All of these tasks can be performed with a single connection and a platform with a single control panel that provides information about all the places where it is integrated. This makes the job easy without wasting time to connect to many different places for the same purpose i-e. Internal marketing. Lead Management: Inbound marketing is a powerful strategy for today's businesses. And with regard to the HubSpot CMS, it provides the best tool for turning potential customers into sales, sticking user information inside, with HubSpot, you can quickly access user information and drive The user to the sought-after links and CTAs, Palo with your website and intimate to buy your products. You can also enjoy social networks to improve your marketing and sales. HubSpot CMS is the all-in-one solution for your website and the best inbound marketing tool. There are many other features. All companies and all types of sites necessarily require this software, so it is recommended, before you change your website on HubSpot, make sure that you have properly analyzed the cost and cost. advantage. Of course, the benefits usually exceed the cost of switching to this modern marketing tool. A common question during the embarkation process of any new HubSpot client is "what happens to my current site?" Or "Should I migrate to the HubSpot COS?" The answer can be as simple or as complex as you want his advice to come, but for today's reading I will try to cover the benefits of what I consider to be his top three choices. Our options to migrate to the HubSpot COS Development each customer case is a little different, and ultimately you have to make the decision that best suits your business and your team. At first, almost everyone has the option to go in half or not at all and we will describe what each option looks like. Get All Things From One Place: Migration to HubSpot COS With this option, there is a very little inconvenience. After all, that's what makes the HubSpot platform so good, is not it?
When it comes to creating and designing pages, once the site is migrated to HubSpot, it is a very painted number approach that is ideal for teams with varying skill levels. This means that neither your computer should be especially competent in HTML, nor on design elements. If you decide to migrate the entire site, there is another discussion about the migration of the HubSpot migration team or on another agency to design your site on the COS. It depends very much on the design and structure of the existing sites. Some sites are easy to copy carbon in HubSpot COS and others need a lot more work where you want to recruit a web designer familiar with the COS to carry out a complete overhaul. Site, Blogs and Landing Pages: Site and blog Stay in position but create the conversion path in HubSpot This means two things. Continue to use your current content management system (CMS) for site and blog pages, but start building your landing and thanking you in HubSpot. This is a great choice if you have a website with which you feel satisfied and that CMS feel comfortable, but you want all the built-in analytics. So, how does it work? The first step is easy, your website remains set, there is nothing you need to do with your existing settings except add the tracking code. Meanwhile, HubSpot will create templates for your landing pages and thank you pages, staying true to the original layout of your site as much as possible. This is included in your subscription. When designing your models, you can start configuring a subdomain so that these pages remain alive. Now, it's not often that an SEO would recommend using a subdomain. But in my SEO and inbound marketing experience, landing pages are not ranked well on Google. This fact allows us to construct the conversion path for each offer in a subdomain in your HubSpot account without affecting any organic campaign that you run congruently. Once you have configured your subdomain and your models are built and approved, you are ready to start creating the conversion path (landing page, thank you page, call to action, thank you email) for your first offer. Although it provides you with all the landing page analysis and ranking of the campaign, you will need to make informed decisions about the success of individual offers. Integrated customization: Keep your existing site Adding HubSpot code to an existing site is very simple and can generate data for analysis and reporting desktop tools as well as in analyzing individual tools:
With the total performance of the CTA report on the page, it does not matter where your pages are hosted. This is where you can go to see the CTR for disaggregated data for each page you can see. Do not move your site or at least configure your landing pages will limit the ways you cut and cut your data in HubSpot reporting tools, but it has very little effect on the success of your actual campaign. All the data is there in some form, but you should definitely be better off with your reports and skills Google Analytics safe! The bottom line, or a phrase I just learned last month with my young colleagues, is that you have options. I hope this failure helps illuminate what could be best for your business. If you have any questions, feel free to leave them in the comments! At Last, Here's how your business can benefit from migrating to HubSpot COS:
Over the past year, Hubspot COS has made significant improvements to its marketing automation software. However, even with all the innovations, the CMS tool of its platform site was far behind the times. This has left many web developers blocked having to bring together several systems for a more functional website.
Hubspot announced that they are committed to having a feature rich CMS for their customers. In this blog, we are going to see the new Hubspot COS and we will explain what it is and if it should use it. HubSpot COS is the complete business. It is still a fairly young content management system, but it replaced the old CMS, whose developers have learned a lot about what it does and does not constitute an excellent CMS. In addition, all developers were fans of many content management systems and you can see in the system how much of the functionality of these systems replicated on the COS platform. From there we proceed. If you look at our portfolio of sites we've created on the HubSpot platform, you'll see our hero image integration, third-party cursors, and repeatable code blocks. All of them are powered by custom modules that we have developed to work seamlessly with any HubSpot template and can be embedded on your site, in addition to being expanded and edited to fit all the necessary applications. In addition to being experts in HubSpot COS development, we are experts in JavaScript and j-Query, and we have used this experience to create powerful models that are still extremely easy to update and maintain even the installation of solutions to extract data from external documents to Be displayed on the site, expanding the number of people on your team with an easy way to update your site information, keep it updated and updated. HubSpot COS Designing and Developing Strategy
As part of HubSpot COS, you can easily create, manage and customize your site's static pages. This includes (but not limited to) the pages of your website, such as your homepage, services, contacts, etc. After the basic training, you can edit and completely customize the colors/styles/modules with your users. Publishing system (very little design/need for the knowledge required). However, if you are a web developer or technical developer, Hubspot offers you many options for digging and customizing your platform. They offer template and style editors to enter and edit any code you want to edit. Due to our deep CMS design and development experience, we were fortunate to be invited to try out the new COS HubSpot four months prior to its public launch. We were able to immerse ourselves in the new system and, from a technical point of view, begin to develop and conceive of seeing what it really is capable of and where improvements could be made. Advantages and Disadvantages of HubSpot COS:
We must say that your new HubSpot COS is a light year ahead of your old legacy system, but there are still many limitations. Here is a list of advantages and disadvantages of the new HubSpot COS services:
Advantages:
Disadvantages:
Value Of HubSpot COS Designer:
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