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HubSpot, the all-in-one marketing sales and automation software tool, is an excellent choice for companies that want to grow. Its add-ons website is also being recognized by a motivated HubSpot team that implements new features at a rapid pace and recent improvements in the user interface. COS now occupies a higher place than the Wordpress content management system.
What is the HubSpot COS?
The content optimization system or COS is the content management platform developed by HubSpot. This system allows HubSpot customers and partners to manage their entire website in one place while benefiting from other tools that HubSpot has to offer. To start with COS, you must purchase the HubSpot website extension.
When you are a customer or partner of HubSpot and you decide that adding a website is the correct addition to your business assets, the question is: what works best for my business? company: HubSpot Template Pack, Custom Design or Migration? In this publication, we will see these options.
1. A HubSpot Template Pack Available from Cheaper to Higher Rate.
The often more affordable and faster option would be the choice of a model package. These packages often cover dozens of templates to create home pages, email templates and web pages. This option seems to be the first option for companies that do not yet have a website and / or web design. This option is also suitable for companies that are ready to change their web design. Complete packages start at a $ 500 fee and go up to $ 2500, and you can start today by visiting the market and buy the package you want. It will be added directly to your HubSpot portal, ready to be customized according to your needs.
2. A Custom HubSpot Web Design & Development.
A personalized HubSpot design is a suitable option if you prefer to have a custom web design, those that meet your needs. Companies that are willing to invest in custom design expect benefits to come back later. After all, by hiring the right agency for a personalized HubSpot website, you will be assured that the design is in line with your needs, easy to use, conversion oriented and, above all, unique. This agency will also be your point of contact for the support needs after the design and development of the website by COS Hub Hub. The right place to start would be the directory of certified HubSpot design partners.
3. Website Migration, transferring your content and the look and feel of your site.
Joomla, Drupal, Wordpress, these content management systems, including others available in the market, can be migrated to COS HubSpot. This is a great option in case your site is already running on one of these CMS. You can consult directly with a HubSpot channel advisor to see if your website is eligible for migration. And if not, you can contact a certified HubSpot design partner to complete the migration for you.
4. And the bonus - From a static HTML site to the HubSpot COS.
If you already have a website with an amazing design in place, but not supported by a content management system, you can consider talking to a HubSpot Certified Design Partner to develop your current site on the COS HubSpot.
The next steps for your business.
In summary, there are four options to choose from:
5. Rival IQ - Provides Social Media Analytics at No Cost to HubSpot Customers.
Rival IQ is Leading social networking analysis and Audit for hubspot site, and has announced that all HubSpot Marketing customers have access to a free Rival IQ account to measure and optimize their social networks. Exclusive to HubSpot customers, this free subscription offer to Rival IQ offers a powerful solution to refine the social component of inbound marketing, compare social performance with direct competitors, reinforce social marketing strategy and discover actionable information.
Rival IQ is tool which enables marketers and brand managers to identify unique and compelling content by providing critical social content and sources information about the competition, expanding the value of their existing subscription to Hubspot COS. Get Active HubSpot customers subscribed to a Basic, Pro or Enterprise account can register before September 30, 2017 to access the Rival IQ social media analysis as long as they maintain a paid Marketing account with HubSpot Services.
Untrue 1: Why are all Web sites created with HubSpot COS templates looks same?
I get this question very often and I buy it from people I work with my family, friends, acquaintances and people, I really try to avoid. Never less the question or should I say that false still subsist.
There is a perceived perception that all HubSpot COS Templates resemble and feel the same. In fact, despite the most frequently asked facts, it was the easiest for me to bust. During the writing of this publication, there were about 600 different models available on the market. To make the most accurate comparison, I've narrowed down the search, but only includes complete packages of web-page templates, including homepage sites, and I've received a value of 41 different designs on the market. The price range in this category also reflects the variation in design between the various models, ranging from $ 60 to $ 350.
Untrue 2: HubSpot COS templates offer limited design capability?
One of the most important features of HubSpot and its "all digital marketing software is the blogging platform responsible for generating organic traffic and turning it into potential customers by setting up CTA buttons that link pages Landing to content. Blogs are a fundamental part of any incoming marketing strategy, we implement blog feeds more than any other element of COS. Often we get prospects who say that HubSpot blog templates offer limited design capabilities, I think this is not completely true.
As the blog feed is constructed the same way as the rest of the COS, it has the same design capabilities as the rest of the system. Expert designers and developers are able to create something you can imagine. As the rest of the blog's power COS has its limits, by Or in General is a flexible platform that offers practically unlimited design capabilities.
Untrue 3: All models available on the HubSpot market are manufactured in the same way as wise men?
At the time of writing this publication, it was about a month after HubSpot COS launched its new market Templates. Since we did not have enough experience with the new version, I had to base my description models on the old market.
We have worked with a number of different vendor models on the market, adapting them to the needs of our customers. From my personal experience, I can say that all the models available in the market of the same technology are the same.
Untrue 4: Are HubSpot COS Templates worth their high price tag?
This particular point would not be a myth, because price is more an exaggerated concept than a story of perceived value, but I decided to mention it anyway, because often this question is asked. There is no right or wrong, and each case must be treated individually. Some things can be extremely valuable for certain groups of people, but at the same time do not represent value for another group.
It focuses on marketing needs and goals. For example, if you just want a static brochure and a website, paying extra fees for HubSpot templates is a waste of money. But if you plan to do more with your website's goals and marketing, they are like SMART generating leads, better conversion rates or dynamic content application, investment worth the higher price. Optimized site works correctly as active by launching marketing entry campaigns to generate leads and improve conversion.
Untrue 5: HubSpot COS Templates are not Customization?
This is not true. HubSpot here regularly we customize the templates according to the specific needs of the customers. In fact, we can literally change anything in the pattern and end up with a product that is completely different from the original design. All though we do not recommend this practice in this case, it is best to design a new dedicated HubSpot COS Designer.
You can compare a situation with building a house using a smart design. It is safe to say that you can modify or adjust the layout of the house according to your preferences. The possibilities of fitting ready home designs are endless and can start from anything like size, number of rooms, room layout or visual element. This approach saves time and money during the design phase, and the rule applicable in the world of web design.
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Content Optimization System (COS): A COS tends to offer similar CMS skills in managing the content of your site but it also has tools designed to optimize this content in order to generate leads for your business. It is through a number of methods such as content customization, e-mail campaigns and SEO that I will explain later.
Content Management System (CMS): A CMS is an application designed to allow non-technical users to add and edit content on a website without changing code. A CMS is often used for sites where content is likely to change. They can be used to manage a blog or e-commerce sites, add and manage products.
Overview and Benefits of HubSpot COS:
Integration: A CMS allows you to manage the content of your website, but if you want to go further and optimize, for example, your social networking accounts and blog, you will need to use different tools for each one and find a To integrate them manually with your CMS. Time, resources and stress people.
Speed: The speed of loading and performance of the website will be largely conservative depending on the CMS you are using. It is statistically proven that a one second delay can cost you about 25 times the amount of dollars you make each day.
Impact of SEO: Social and mobile media have a huge influence on SEO today. Google gives priority to fully optimized mobile websites, even if they do not have the best content in the world. In addition, recognition of social media plays an enormous role here.
Personalization: More than half of the world's population wants their website to provide the content they want to see, which means they want personalization and it easily get all benefits in HubSpot.
Overview and Benefits HubSpot CMS:
Search Engine Optimization (SEO): HubSpot offers an excellent SEO tool that helps you optimize your websites, offers keyword options and ideas on how to optimize your content using keywords. Tools like these help you develop a strategy on how you can find it more easily in the search engines. And how, with the help of keywords, your website improves ranking.
Closed loop reports: Using a closed-loop analysis, you can determine what the client or visitor is pointing to and based on those reports, you can adjust your content accordingly. It gives you access to the ranking of the pages, the analysis of the site, the daily traffic number of the site. These reports will let you know what you need to improve and will inform the keywords that you use for your site. And it provides other valuable data.
Responsive Web Design: One of the most remarkable components of HubSpot CMS is its ease of use, flexible and tailored to the visitor's devices. The HubSpot design interface is simple but detailed, allowing you to design websites for different mobile devices such as tablets, PDAs, smart phones, PCs, making it easy to integrate with any size or Aspect ratio. Your site will be ready to load easily on any type of device.
Easy to use interface: HubSpot CMS offers a unique, hassle-free, intuitive and easy-to-use control that allows you to edit your website, add new blog posts and publish a variety of social media content. All of these tasks can be performed with a single connection and a platform with a single control panel that provides information about all the places where it is integrated. This makes the job easy without wasting time to connect to many different places for the same purpose i-e. Internal marketing.
Lead Management: Inbound marketing is a powerful strategy for today's businesses. And with regard to the HubSpot CMS, it provides the best tool for turning potential customers into sales, sticking user information inside, with HubSpot, you can quickly access user information and drive The user to the sought-after links and CTAs, Palo with your website and intimate to buy your products. You can also enjoy social networks to improve your marketing and sales.
HubSpot CMS is the all-in-one solution for your website and the best inbound marketing tool. There are many other features. All companies and all types of sites necessarily require this software, so it is recommended, before you change your website on HubSpot, make sure that you have properly analyzed the cost and cost. advantage. Of course, the benefits usually exceed the cost of switching to this modern marketing tool.
A common question during the embarkation process of any new HubSpot client is "what happens to my current site?" Or "Should I migrate to the HubSpot COS?" The answer can be as simple or as complex as you want his advice to come, but for today's reading I will try to cover the benefits of what I consider to be his top three choices.
Our options to migrate to the HubSpot COS Development each customer case is a little different, and ultimately you have to make the decision that best suits your business and your team. At first, almost everyone has the option to go in half or not at all and we will describe what each option looks like.
Get All Things From One Place:
Migration to HubSpot COS With this option, there is a very little inconvenience. After all, that's what makes the HubSpot platform so good, is not it?
When it comes to creating and designing pages, once the site is migrated to HubSpot, it is a very painted number approach that is ideal for teams with varying skill levels. This means that neither your computer should be especially competent in HTML, nor on design elements. If you decide to migrate the entire site, there is another discussion about the migration of the HubSpot migration team or on another agency to design your site on the COS.
It depends very much on the design and structure of the existing sites. Some sites are easy to copy carbon in HubSpot COS and others need a lot more work where you want to recruit a web designer familiar with the COS to carry out a complete overhaul.
Site, Blogs and Landing Pages:
Site and blog Stay in position but create the conversion path in HubSpot This means two things. Continue to use your current content management system (CMS) for site and blog pages, but start building your landing and thanking you in HubSpot. This is a great choice if you have a website with which you feel satisfied and that CMS feel comfortable, but you want all the built-in analytics. So, how does it work?
The first step is easy, your website remains set, there is nothing you need to do with your existing settings except add the tracking code. Meanwhile, HubSpot will create templates for your landing pages and thank you pages, staying true to the original layout of your site as much as possible. This is included in your subscription. When designing your models, you can start configuring a subdomain so that these pages remain alive. Now, it's not often that an SEO would recommend using a subdomain. But in my SEO and inbound marketing experience, landing pages are not ranked well on Google.
This fact allows us to construct the conversion path for each offer in a subdomain in your HubSpot account without affecting any organic campaign that you run congruently. Once you have configured your subdomain and your models are built and approved, you are ready to start creating the conversion path (landing page, thank you page, call to action, thank you email) for your first offer. Although it provides you with all the landing page analysis and ranking of the campaign, you will need to make informed decisions about the success of individual offers.
Keep your existing site Adding HubSpot code to an existing site is very simple and can generate data for analysis and reporting desktop tools as well as in analyzing individual tools:
With the total performance of the CTA report on the page, it does not matter where your pages are hosted. This is where you can go to see the CTR for disaggregated data for each page you can see.
Do not move your site or at least configure your landing pages will limit the ways you cut and cut your data in HubSpot reporting tools, but it has very little effect on the success of your actual campaign. All the data is there in some form, but you should definitely be better off with your reports and skills Google Analytics safe! The bottom line, or a phrase I just learned last month with my young colleagues, is that you have options. I hope this failure helps illuminate what could be best for your business. If you have any questions, feel free to leave them in the comments!
At Last, Here's how your business can benefit from migrating to HubSpot COS:
Over the past year, Hubspot COS has made significant improvements to its marketing automation software. However, even with all the innovations, the CMS tool of its platform site was far behind the times. This has left many web developers blocked having to bring together several systems for a more functional website.
Hubspot announced that they are committed to having a feature rich CMS for their customers. In this blog, we are going to see the new Hubspot COS and we will explain what it is and if it should use it.
HubSpot COS is the complete business. It is still a fairly young content management system, but it replaced the old CMS, whose developers have learned a lot about what it does and does not constitute an excellent CMS. In addition, all developers were fans of many content management systems and you can see in the system how much of the functionality of these systems replicated on the COS platform.
From there we proceed. If you look at our portfolio of sites we've created on the HubSpot platform, you'll see our hero image integration, third-party cursors, and repeatable code blocks. All of them are powered by custom modules that we have developed to work seamlessly with any HubSpot template and can be embedded on your site, in addition to being expanded and edited to fit all the necessary applications.
HubSpot COS Designing and Developing Strategy
As part of HubSpot COS, you can easily create, manage and customize your site's static pages. This includes (but not limited to) the pages of your website, such as your homepage, services, contacts, etc. After the basic training, you can edit and completely customize the colors/styles/modules with your users. Publishing system (very little design/need for the knowledge required).
However, if you are a web developer or technical developer, Hubspot offers you many options for digging and customizing your platform. They offer template and style editors to enter and edit any code you want to edit.
Due to our deep CMS design and development experience, we were fortunate to be invited to try out the new COS HubSpot four months prior to its public launch. We were able to immerse ourselves in the new system and, from a technical point of view, begin to develop and conceive of seeing what it really is capable of and where improvements could be made.
Advantages and Disadvantages of HubSpot COS:
We must say that your new HubSpot COS is a light year ahead of your old legacy system, but there are still many limitations. Here is a list of advantages and disadvantages of the new HubSpot COS services:
Value Of HubSpot COS Designer: